Red Bull is all about vitalizing both body and mind - but also creating events with local flavour. So, in 2015 we took the ancient Arab 'hakawati' art form of storytelling and gave it a Red Bull twist. Participants took a traditional tale, spun it their way for a live audience and panel of judges. The event was so successful that it was held once again in 2016 and in 2017, became a global Red Bull event: Red Bull Twisted Tales.
Stephany Raad / Aya Ibrahim / Firas Safa / Layan Aziz / Maya Khourchid
Agency: JWT Beirut
RED BULL 7akawati
POSTER Click to enlarge
SOCIAL MEDIA POSTS Click to view slide show
CONTEXTUAL MESSAGING / ON-CAMPUS AMBIENT INSTALLATIONS Click to enlarge