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real cashback (unreleased)

In 2018, Citibank was launching a credit card with cashabck rewards. This is not a unique product from a bank. But the differentiator is that unlike most other cards. Citibank's offers automatic and unlimited cashback - without pages and paged of terms and conditions. We created communication that played on the competition. Ultimately however, Citibank launched the card with communication used globally. 

Tarek Tarshahani / Nick Bristow  / Maya Khourchid 

Agency: HorizonFCB Dubai

VISUALS: Click to enlarge

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