real cashback (unreleased)
In 2018, Citibank was launching a credit card with cashabck rewards. This is not a unique product from a bank. But the differentiator is that unlike most other cards. Citibank's offers automatic and unlimited cashback - without pages and paged of terms and conditions. We created communication that played on the competition. Ultimately however, Citibank launched the card with communication used globally.
Tarek Tarshahani / Nick Bristow / Maya Khourchid
Agency: HorizonFCB Dubai
VISUALS: Click to enlarge