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A 360 communication campaign around a small community called Serena by Dubai Properties. This project targets small expat families living in Dubai, which was positioned as a place for new families to grow and be rooted in their new home Dubai. With this in mind, our campaign establishes that home is more than a house. It’s more than bricks and mortar. It’s all the experiences and moments you live. It’s the memories you have and those yet to be made. Serena- where memories will be made.

Maya Mohtar/ Maya Khourchid

Agency: FP7/ McCann DXB

BRAND FILM Click to play

serena / where memories will be made
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