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KEY VISUAL Click to enlarge

COCA-COLA  tawwel el far7a

In 2016, Coca-Cola was bringing the new sleek can to Lebanon with 25ml extra at the same price. The launch campaign was put up for pitch for the best to win. We won the pitch and launched the new can under the creative platform of "tawwel el far7a" - a play on words on a common Arabic expression that translates to "elongate the happiness" -  simply incorporating both the new can's selling feature and the Coca-Cola brand platform at the time of "open happiness".

Elie Nasr / George El Ten / Ali Faraj  / Maya Khourchid 

Agency: JWT Beirut

TVC BUMPER Click to watch



"Elongate the chit-chat.

Elongate the happiness."

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