Since the crisis in Syria began, more than 2 million refugees have come to Lebanon. More than half are children, drastically increasing the number of children begging on the streets to survive. Some were exploited by gangs and unsure of where their money was going, the Lebanese stopped giving. To get the Lebanese to give again, we enabled them to give responsibly by creating an alternate currency. The Good Note can only be spent on good things such as food, water and medicine at Bou Khalil supermarkets and its affiliated pharmacy. A cross-platform communication campaign caught local and international attention, turning a supermarket chain into a social service network.
Sally Alzaza / Maya Khourchid / Carla Aouad
Agency: JWT Beirut
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