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SGBL the numbers that count (pitch)

SGBL bank was looking for a new agency and a new brand platform. In a land where there’s a lot of banks and a lot of bad news,  we went to pitch with something quite different - the ‘positive bank’, positioning SGBL as a bank that sees beyond profits and counts the things that matter while simultaneously highlighting each of its different products. While the pitch included a wide variety of elements, only the press ads and outdoors are showcased here.

Yasmina Boustani / George El Ten  / Elie Nasr / Dina El Khoury  / Maya Khourchid / Ali Faraj 

Agency: JWT Beirut

KEY VISUALS Click to enlarge

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