For Mother's Day 2017, we decided to stand out from the social media clutter of well-wishing brands with something a little more daring. Bringing VW's globally renown wittiness to the Lebanese target audience resulted in the most online traction the brand had seen in a long time - and a lively debate on creativity and sexuality in the Middle East.
Maya Mohtar / Maya Khourchid
Agency: JWT Beirut
happy mother's day
SOCIAL MEDIA POST Click to enlarge
SOCIAL REACTION Click to view