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Leading up to Valentine's Day 2017 we pushed students at a Lebanese university to take out the VW Golf for a commitment-free test drive with cheeky communication that reflects the brand's playful nature -  driving recruitment towards the on-ground activation and traffic to the showroom.

 Carla Aouad  / Maya Khourchid 

Agency: JWT Beirut

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KEY VISUALS Click to enlarge

VOLKSWAGEN
take me home this valentine's 

CAMPAIGN ELEMENTS Click to enlarge

ON-GROUND STAND

FLYER (RECTO/VERSO)

LOVE NOTES FROM VW

Placed on all VW cars on the campus parking lot, letting VW owners know that the brand still loves them - and has a great after-sales program.

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