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Maya Khourchid
creative director / writer
Leading up to Valentine's Day 2017 we pushed students at a Lebanese university to take out the VW Golf for a commitment-free test drive with cheeky communication that reflects the brand's playful nature - driving recruitment towards the on-ground activation and traffic to the showroom.
Carla Aouad / Maya Khourchid
Agency: JWT Beirut
KEY VISUALS Click to enlarge
VOLKSWAGEN
take me home this valentine's
CAMPAIGN ELEMENTS Click to enlarge
ON-GROUND STAND
FLYER (RECTO/VERSO)
LOVE NOTES FROM VW
Placed on all VW cars on the campus parking lot, letting VW owners know that the brand still loves them - and has a great after-sales program.
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