Wonderlists was launching as an entirely new concept in Lebanon - online wedding registries, where couples choose exactly what they want and share their list with their invitees. While this is quite common abroad, it's an unheard of break from tradition in Lebanon. Couples instead receive gifts at their guests' discretion. With this in mind, we positioned Wonderlists as the alternative gifting platform for modern couples who know what they want and are not afraid to be who they are. After launching the brand with a Manifesto film, we built hype on social media through a series of short and humorous online videos that play on the fact that when you don't ask for what you want - you get a lot of things you don't. The campaign featured lots more deliverables - from interactive stands to direct mailers and quirky outdoor ambient elements as well.
Maya Mohtar / Maya Khourchid
Agency: JWT Beirut
for those who know what they want
UNWANTED GIFTS CONTENT FILMS: EPISODE #1 THE SILVER TRAY Click to play
CONTEXTUAL MESSAGING & AMBIENT INSTALLATIONS Click to enlarge
BRAND FILM Click to play