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Maya Khourchid
creative director / writer
BETA xpatpets.com
Beirut for the Ethical Treatment of Animals (BETA) rescues stray and abused dogs then re-homes them. But in 2015, BETA's shelter was full and the Lebanese weren't interested in adopting. And so xpatpets.com was born - a program that finds Lebanese dogs homes abroad. And at home it generated controversy that increased local adoptions and put animal rights back on top of the list - with the Lebanese parliament approving an animal protection and welfare law against animal cruelty, shortly after the campaign.
Firas Safa / Ali Faraj ) / Layal Khatib / Maya Khourchid
Agency: JWT Beirut
CASE VIDEO Click to watch
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